We see the possibility of providing!
Driven by the motivation of finding our fellow cat lovers the most quality-assured and affordable products!
A little bit about us...
As cat owners ourselves, the company was founded based on the passion and love for our feline friends. Founded in 2022 by Rizzwan Yusoff the Managing Director and Founder, our journey began with blank sheet of paper and a simple yet ambitious goal: Provide the most Quality-Assured and Affordable products for our Fellow Cat Lovers.
Driven by passion, we have grown into 2 outlets in Singapore and 1 outlet in Philippines, and definitely more to come! Our dedicated team of 5 fellow cat lovers, strives to keep exploring and finding the best products for your cats!
Whether it’s providing your cats the best meals, giving the most awesome grooming experience, or the most comfortable boarding sessions, we are committed to providing the best service for you and your pets!
In the end, we are just a startup company looking to take a slice of the pie. Humbly starting out with our sight and goals set beyond the local horizon.
Our Journey so far!
Thailand Market Research!
Before launching, Rizzwan Yusoff; the managing director and founder, made initiatives to reseach on overseas Pet Markets as well. The first stop? Thailand, one of the fastest growing & lucrative pet markets!
Visiting Pet Expo 2022
Prior to launching, of course Whisk Traven had to do their own research! Lead by Rizzwan Yusoff, the Managing Director and Founder, we headed to Pet Expo 2022 to seek future collaborations with Local Vendors and gain more knowledge of the Local Pet Market! As a small part of spreading the word, we also give out some freebies!
Whisk Traven Officially Launches!
Whisk Traven takes it's first stride, starting it's journey into the Cat Market on December 12 2022!
Whisk Traven explores China!
From Philippines to China, Our Operations Team visited the 133rd China Import and Export Fair (Canton Fair)! Our Managing Director and Founder Rizzwan Yusoff, is always looking for more ways to collaborate and gain more partnerships from overseas to boost the selection of Cat Food, Necessities, Accessories and much more!
Pet Expo @ Kuala Lumpur!
The Whisk Traven team joined in on the marvellous fun at the Malaysia Pet Expo in Kuala Lumpur! Lead by Rizzwan Yusoff our Managing Director and Founder together with Ethan Tan, Yolanda Tan, Brandon Kim and Emmanuel Pepito we explored and conquered the Pet Expo in Malaysia!
2nd Trip to Philippines!
The team is here at Manila Philippines once again! With the Managing Director and Founder Rizzwan Yusoff, Yolanda, and Emmanuel from the Operations and Marketing team, we're here to explore more on what the Philippines Pet Market is all about, we visited the Pet Village at Tiendesitas which featured over 50 Pet Supplies & Grooming stores. We also visited the PAWS Animal Rehabilitation Center. We also went around Manila to meet up with our Potential Landlords for our future flagship store, coming up very soon!
Our first ever shop @ Geylang Serai!
We have officially launched our first store at Geylang Serai! We had a wonderful time and we thank everyone for coming down to support us! We greatly appreciate all the support from our Pawrents since the launch of our online platforms to our first ever physical store! Be sure to look out for our next 19 stores!
Cat Expo 2023!
The second day is done and the Asia Cat Expo has officially ended! We're very thankful for the overwhelming support! We enjoyed sharing and seeing your cute furry ones! We hope you love the Catpak litter! We had an amazing time with the thecatpaksg ! We hope to see all of you again next time!
Kuala Lumpur Ekspo Kucing!
The team is here from! We're here at the Kuala Lumpur Ekspo Kucing 2023! The search doesn't end! We're still continuing the never-ending search to find products that our Pawrents will enjoy! From amazing litters to tasty treats to amusing toys! We've had an amazing time and enjoyed talking with some amazing brands and fellow cat owners!
Kuala Lumpur OHMYMEOW! Expo
It's the second day and we're now at the OHMYMEOW! EXPO We managed to squeeze enough time to visit both the Ekspo Kucing and the OHMYMEOW! Expo here at Kuala Lumpur! Rizzwan Yusoff the Founder and managing director together with the Business development and Marketing team met with many interesting brands and had many fruitful conversations! We will be bringing in some products and collaborations very soon that you will surely enjoy, stay tuned for it!
Johor Bahru OHMYPET! Expo
The team joined in on the fun at the OHMYPET! EXPO in JB Midvalley Southkey! Rizzwan Yusoff the Founder and managing director together with the Business development and Marketing team continues their search for the best products out there both locally and overseas!
Virtues FurFest
Thank you so much to all the Pawrents who came and supported us! We appreciate the overwhelming support and we hope you all enjoyed what we prepared! We enjoyed our time basking in the sun and we are thankful for the opportunity to interact with you all! Catch us in many more events! Coming soon...
Pets & Plants @ Guoco!
The Plants & Pets Extravaganza is over! We thank you all for the never-ending support and for some of our pawrents who came down to interact with us! We truly appreciate it! I hope you all had as much fun as we did! We are always here if you need a re-stock on some of the items you've bought! Whisk Traven will be in many more events! So catch us there next time!
Indonesia International Pet Expo
While the Plants & Pets Extravaganza is going on, our team is also overseas at the Indonesia International Pet Expo! We've been going around and around looking for the best food, supplements, equipment and litters we can find, the hunt for the best products for your cats never stops! We tried out many amazing and interesting products in the International Pet Expo and had many engaging discussions with the exhibitors, it fills us up with excitement that we are able to share these amazing products with our Pawrents! Please stay tuned! We'll be launching some new and exciting products with special promotions!
Pet Fair Thailand 2023
We are here at BITEC Bangkok Thailand, at the Pet Far South East Asia 2023! Here's an exclusive look at what went on at the Pet Fair South East Asia! This time at Bangkok Thailand, we're hunting for the most innovative, affordable and quality assured products & with our final venture overseas before opening our 2nd outlet in The Promenade @ Pelikat, we met with some captivating exhibitors and engaged in many meaningful discussions!
Pets Pop-up Event
Recently, we joined in on the fantastic Pet-pop up @ Toa Payoh East CC! Featuring our newest Cat Meals from Furrino, and our refreshing water dispensers from SOBO! Along with some of the other brands which we carry! Thank you very much to the organisers who hosted the enjoyable event, and thank you very much to all our Pawrents who came to support! Until next time!
Our 2nd Outlet @ The Promenade at Peliakt!
Whisk Traven has officially opened our second outlet at The Promenade @ Pelikat! We had some amazing food prepared and has many fun and enjoyable conversations with our Pawrents! Thank you so much for everyone who came down and supported our opening! We appreciate all the encouraging words and support! Not to worry! Whisk Traven will soon be opening our 3rd, 4th, 5th and many more nearby your area!
Good Pet Fair
Recently, we joined in on the Good Pet Fair together with Petsbotique! We had an amazing time talking, interacting & sharing funny stories about our fur babies with you all! Thank you for the never ending support, as we continue to make Whisk Traven grow, we hope to see more of you during some of these fun & amazing future events! Until then, see ya!
Pets & Plants @ Khatib!
We have finished yet another Pets and Plants Extravaganza! We hope you all enjoyed what we prepared for you and we hope to see you in the next one!
Xmas Marketplace!
We're have concluded here at Crafter's Avenue at the Guoco Tower level 1! We hope you bought enough Chirstmas treats for your fur-babies! Thank you for the support and have a great Christmas and New Years!
Our first outlet @ Philippines!
After months of rigorous planning, hardwork, sweat and tears, we are excited to announce that our first outlet in Philippines at Makati, Pio del Pilar has opened! Thank you very much for heading down to our soft launch on 21st December! We hope you enjoyed the event, goodie bags and the good food!
Pets & Plants @ Suntec
At our 3rd rendition of the Pets and Plants Extravaganza, we had a wonderful time, getting to interact with you Pawrents! Akih & Akuji definitely enjoyed their time interacting with you all! Many thanks to all the Pawrenrs who swung by and bought some of the products we carry! We appreciate all the support and we hope to see you at the next event!
Paws & Pints @ Timbre +
Many thanks to the Timbre+ @ one north for hosting the Pets and Pints Yard Event! They had many fun activites, with some live music & fashion shows! Thank you for joining!
Pet Expo 2024
The 10th Anniversary Pet Expo has officially concluded! We'd like to take the time to thank @petexposg for hosting such a wonderful & amazing event! And many many thanks to @oxyfreshmalaysia , for the huge support for this year's Pet Expo! We had so much fun interacting with you all, thank you for taking the time to head down to our booth, we hope you all supplied yourselves with enough Oxyfresh goods! Until next time, thank you all once again!
CQ Furkids Fiesta
Many cute fur-babies were spotted & many fun activities were also held! If you missed out make sure to come again for the next one! Thank you once again for the support & see you all at the next one!
Official Meeting with Oxyfresh Malaysia
Surprise! We went down to Malaysia, Kuala Lumpur today to the Oxyfresh headquarters! We know how much you all enjoyed the Oxyfresh products at PetExpo, and it's safe to say, we'll be having much more of it for you all to enjoy! Many thanks to oxyfresh malaysia for the hospitality and wonderful discussions! Stay tuned for more exciting news!
Pet Summit @ Ayala Malls Philippines!
Thank you to everyone who supported us at our first ever event in the Philippines! We had so much fun meeting you and your fur-babies, we hope you enjoy all the treats & packages! Until the next one, see you all then!
Pet's Weekend & Farmer's Market
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Paws & Play: Green Fun @ Hortpark!
We want to give our thanks to all for the support at Paws & Play: Green fun at HortPark! We hope you all gained some insights on the importance of keeping your pet's smile fresh & clean! Special thanks to Mr Chan Chun Sing and his team for heading down to our booth and learning more about the benefits of Oxyfresh!
Pet Expo Thailand 2024
As far as looking for the best products for our feline friends out there, Whisk Traven will never stop! This time our adventure leads us to. Pet Expo Thailand 2024! We met up with some of the coolest and innovative vendors and found some really interesting & great products! Many thanks for the hospitable vendors, wonderful and fruitful conversations & the amazing Pet Expo Thailand 2024!
Pet's Day Out
Thank you for swinging by our booth, we hope we imparted some great knowledge on the importance of Pet Dental Care & we hope you all enjoy using the Oxyfresh products!
Brickland's Pets Day!
We want to give a big thank you to everyone who supported at the Brickland Pet's Day! We hope you all enjoyed the special offers for the Oxyfresh Goods! And the short sharing session at on Pet Dental Hygiene! We hope you all took away some insightful knowledge on Pet Dental Hygiene! Many thanks to hopeforanimalssg for having us as well! We hope to see all of you again on the next one!
Official Distributor of Oxyfresh!
We have big big news! To those Pawrents who have been with us in this journey since the beginning, you may have spotted a product that came into our shop early on, and it is Oxyfresh! Now, we are officially the distributor of Oxyfresh in Singapore! Thank you all so much for the support so far, we won't stop the grind of finding the most quality-assured and affordable goods for you! Many thanks to oxyfresh malaysia for the amazing hospitality
Pets & Plants @ Guoco 2
Yet another rendition of the amazing Pets & Plants Extravaganza, this time at the Guoco Tower, a throwback to our first-ever event with them! Bringing along Singapore's Oxyfresh and other Cat necessities for everyone's enjoyment!
Rock & Paws Festival @ Gastrobeats!
We headed down to the famed Gastrobeats event at Bayfront's Event Space! One of the largest events held in Singapore! We brought along some amazing products from Oxyfresh Singapore and some other necessities that Cat lovers will surely enjoy! Thank you for the support and see you all again on the next one!
OHMYPET! Expo @ Johor Bahru
We went and visited our Neighbouring country Malaysia Johor Bahru to explore and find some amazing products for our Pawrents! Held at the Midvalley Southkey, Johor Bahru, it featured incredible and diverse vendors that we had a chance to interact with and work towards potential collaborations!
Cat Expo 2024
We want to give our biggest thanks to everyone who came down and supported! We hope you enjoy all the goods and deals we have prepared! Special thanks to, @oxyfreshsg @instinctpetfood_asia, @taki.pets & @popcatshotel for working with us on this year's Cat Expo! Expect bigger and better next year! Once again thank you all & see you at the next one!
Whampoa CC Flea Market!
We appreciate the support over the weekend and we hope you enjoyed what we had in-store! We hope to see you all again!
CQ Furkids Fiesta!
We want to give a huge shoutout to hopeforanimalssg for having us at the CQ Furkids Fiesta over the weekends! We had tons of fun getting to see all the activities and seeing all your furkids running around! Many thanks to all the Pawrents support, we hope you all enjoyed what we prepared with oxyfreshsg! See you all at the next one!
Singapore Pet Festival 2024
The Singapore Pet Festival has officially ended! We want to give a huge thank you to everyone who came down and visited our booth! π₯°π We hope you all took away some insights and importance on dental health for your pets, we assure you that you can expect fresher and brighter smiles for your fur-babies! π¦·ππͺ₯ Special thank you to @oxyfreshmalaysia for heading down and supporting as well! π€ As always, see you all again on the next one! π€ .
Pets and Plants Extravaganza
Hope for Animals SG - Rivervale CC
Thanks for coming down to Rivervale CC.
Shanghai Pet Fair 2024
All the way from Singapore πΈπ¬ to Shanghai π¨π³! 2 days filled with fun and exploring different products here at the Shanghai Pet Fair Asia 2024! π₯³βοΈ An eye-opener for sure! π We met up with some amazing exhibitors and managed to find some highly unique and extraordinary products that your furry ones will surely appreciate! π½ Stay tuned! We can't wait to break the exciting news to all of you and we thank you for your continued support! We will continue looking out for the best deals we can provide for our Pawrents! πΌπΈ
Crane Event
Many thanks to Crane for having us! We appreciate the support over the weekend and we hope you enjoyed what we had in-store! We hope to see you all again!
Pet Fiesta! - Hope for Animals SG
We want to give a huge shoutout to hopeforanimalssg for having us at the Pet Fiesta over the weekends! We had tons of fun getting to see all the activities and seeing all your furkids running around! Many thanks to all the Pawrents support, we hope you all enjoyed what we prepared with oxyfreshsg! Many thanks to Ms Rahayu Binte Mahzam for visiting our booth and sharing more insights with us as well!
The Whisk Traven Family
A little bit more about us!
Rizzwan Yusoff
Founder,
Managing Director
The founder of Whisk, Traven, is not only a seasoned entrepreneur with over a decade of experience managing businesses across diverse sectors including F&B, Retail, Events, and Pets but also possesses established enterprises operating internationally.
With such extensive expertise and a never-ending passion for Animals and Pets alike, there is no one better qualified to lead our team in achieving our objectives.
Amira JM
Philippines Operations, Co-Owner
She was born and raised in the Philippines and honed her business skills in Singapore, where she now oversees multiple retail shops. With her extensive resources and connections in the Philippines, she will lead operations to ensure smooth execution. She will play a pivotal role as the key liaison between the Philippines and Singapore.
Ethan Tan
Business & Marketing Director
Beginning his entrepreneurial journey at a young age, he brings valuable marketing expertise across multiple industries such as F&B and Retail. Engaging with businesses is where he excels. His primary role within the company is to navigate it towards success, leveraging his resources and connections to facilitate expansion to new heights.
Yolanda Tan
Operations Director
Highly skilled in operational management, she has extensive experience in multiple industries and service sectors, such as Air Stewarding, Telecommunications, Bar & Restaurants and more since a young age. Her greatest strengths lie in meticulous attention to detail and the ability to multitask effectively under pressure.
Emmanuel Pepito
Marketing & Collaterals Manager
His experience in engaging with key stakeholders in multinational corporations like Disney, combined with his youthful enthusiasm and strong drive for knowledge and success, has been pivotal. Being Filipino and fluent in Tagalog has significantly aided our progress in the Philippines and will continue to do so in the future. His primary responsibilities within the company include overseeing production of marketing collateral and ensuring flawless execution.
